This is a continuation of my last Walmart observation piece. Today I will simply discuss soft drinks and water sales at my local Walmart. For the sake of simplicity I'm merging everything not water into "soft drinks." So vitamin water, orange juice, etc are all "soft drinks"
1) Best Sellers: KO, DPS, PEP, generics
DPS is our second best soft drink seller. It goes Dr Pepper 10, Diet Dr Pepper, Dr Pepper regular, Snapple, and then everything else. While KO wins by pure volume of different brands Dr Pepper wins by sheer loyalty.
PEP is our third best soft drink seller. Strangely it goes Mountain Dew, Starbucks ice coffee (SBUX), Naked juice, Pepsi, Gatorade, and then everything else.
Our final best sellers are the generics like "mountain lightning", Dr Thunder, and just Cola. My favorite is actually a brand simply called "Root Beer."
2) Size: 2 liters, 36/12/24 pack, 6 pack bottle, and 6 packs
Our second best sellers are the 36 packs, then our 12 packs, and finally our 24 packs of can sodas in this order...for some reason. This group is predominately controlled by Dr Pepper drinkers. One thing I learned about our Dr Pepper drinkers in Nebraska is their obsession with this drink especially the Dr Pepper 10. They do not buy a two-liter but always a 36 can pack. Is this the same for the rest of the country?
The 12 packs are predominately controlled by KO and PEP. The 24 packs are predominately controlled by Mountain Dew (PEP). Again these are my observations. I don't know why such things occur.
3) Soda sales rises around holidays and "winter events", disappears during spring and fall, skyrockets during summer.
Unless there's a holiday, Spring and Fall are our worst soda seasons. For some reason the cooler the weather the less likely people are willing to drink sodas. The same could be said for non-holiday and non-football weeks during winter. Approximately the 2nd week of January up until Valentine's day.
The complete opposite is true about Summer. As the weather gets hotter soda sales skyrockets. Earlier this year my local area hit 104 Heat Index and we were selling out sodas by the hours. During hot seasons sprite is the main choice among the consumers (KO).
4) Water consumption is outpacing soda sales.
5) water sales increase in hot summer months and school season.
Water is always steady during school season. From August to May water flies out the door. Especially during sports seasons (baseball, football, basketball etc). Our biggest sales occurs during Wednesday, Friday, and Saturday. I think these are the competition days.
6) Water is normally bought in bulk.
7) Price over Loyalty
Except when it comes to the high end flavored water brands such as Perrier (NESTLE) and Lacroix (FIZZ). But these sales pale in comparison to the unflavored water bottles.
Disclaimer: these are just my observation working at Walmart. These are not official numbers.